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  Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
    : . . » , , PR.
 
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests title=
:
: Wiley
: 2010
isbn: 0470562234
: 240
: english
: PDF
: 12
: 41008
unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:
* Explain the growing phenomenon of game-based marketing and how it works
* Show marketers how to develop games to incorporate into their marketing strategy
* Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The
Tab; the iconic McDonalds Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.
Provocative and instructive, Game-Based Marketings message is clear: Use the tools in this book to put games in your marketing mix now or youll be out of the game altogether.
 

:

  • Elementary Vocabulary Games
  • Twitter Marketing: An Hour a Day
  • AdvancED Game Design with Flash
  • Beginning iOS Game Development
  • XNA 4.0 Game Development by Example: Beginners Guide, Visual Basic Edition
  • Beginning Android Tablet Games Programming
  • 3D Graphics with XNA Game Studio 4.0
  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
  • Casual Game Design: Designing Play for the Gamer in ALL of Us
  • Marketing Planning & Strategy


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    : nbvcxz | 3-09-2010, 10:12 | : 571   (0)  

     
       
     
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