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Twitter Marketing: An Hour a Day |
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Категория: Компьютерная литература » Телекоммуникационные технологии » Internet |
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Автор: Hollis Thomases
Издательство: Hollis Thomases
Год издания: 2010
isbn: 0470562269
Количество страниц: 504
Язык: русский
Формат: PDF
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Marketers recognize the value, and Twitter Marketing: An Hour Days offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to design, implement, and measure the impact of the full Twitter Marketing strategy. Twitter: A Day Clock uses interesting case studies, success stories, anecdotes and examples to show how to use metrics for Twitter in order to inform strategic direction. Twitter has become a phenomenon with 32 million users, including major companies like Apple, JetBlue, and CNN is a step-by-step guide explains the demographic, shows how companies are using Twitter, and explains how to scale your company's approach to the detailed coverage includes basic -basis for newcomers Twitter and explore all the elements of a successful strategy expert author Hollis Thomas shows how to set goals, develop and implement plans, attract followers, and measure the impact of the campaign in-depth book explains how to maintain momentum and explore issues such as contests, promotion, and crisis management.
Twitter Marketing: An Hours Day is the ultimate guide to succeed one tweet at a time! |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know |
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Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами |
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Издательство: Publisher: Wiley
Год издания: 2010
Количество страниц: 288
Язык: english
Формат: PDF
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We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
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