Starbucks
	Категория: Экономика. Бизнес. Управление » Управление организацией
		Автор: Bussing-Burks M. Издательство: Greenwood Год издания: 2009 isbn: 0313364583 Количество страниц: 154 Язык: english Формат: PDF Размер: 1 Мб Каталожный номер: 39221	Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporationÕs leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the companyÕs pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots. Ключевые теги: Starbucks, кофе
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	0 Опубликовал: johnbob | 21-07-2010, 05:55 | Просмотров: 721   Комментарии (0)  Печать